Against the backdrop of worsening water crisis in Pakistan and prompted by the potential threat of turning into a water scarce country, National University of Sciences & Technology (NUST) has embarked on a robust countrywide campaign to raise awareness on water conservation among the general masses. As the saying goes, “charity begins at home,” NUST kicked off the massive campaign, starting with an intra NUST drive, wherein students, faculty and staff were educated about the imminent threats of water scarcity and the urgency both for individual and collective efforts to convert this disastrous situation into an opportunity.

NUST has already advanced to the second tier of its campaign, which aims to awake common people to the looming water crisis. In this context, NUST organised a “Water Conservation Walk” which started from 9th Avenue signal on the Jinnah Avenue and culminated near main F-10 roundabout. An overwhelming number of students, faculty and people from different walks of life participated in the water friendly walk. They were holding placards and banners inscribed with “Pani bachana hamara qoumi fareeza hai!” (water conservation is our national duty), “Pani k istemal or zian mein farq janiay!” (Understand the difference between use & misuse of water), etc. Water Awareness Stalls were installed at various frequently visited spots in Islamabad, including Blue Area, F-7 and F-10 Markaz.